5 needs of every customer!

You have a business. It’s a for-profit business. You’re not a charity. To keep your business running, you need customers who are willing to open their wallet and pay you for your products or services. Say a prospect walked into your doors. Unless the five following needs are satisfied, he or she won’t open up…

6 questions to plan your website redesign

Undertaking a website redesign is a massive project. You want to get it right. Here are six very important questions to plan your website redesign: What is the purpose of your new website? How will people find your website? What will the visitors do once they arrive on your website? What are you going to…

Two Words that turn Features into Benefits

We all know that in order to sell we need to focus on the benefits, not features. But, it doesn’t always come naturally. So what do you do then? There are two words that can help you turn your features into benefits when explaining your product or service to a prospective customers. The two words?…

Three Strategies that sold 300,000 books!

The combination of following three strategies helped Leo J. Maloney sell more than 300,000 books over the past 5 year period. Online Image Transformation Regular connection with fans! Strategic Paid Advertising Let me expand on each of these points. Online Image Transformation When I first met Leo, we had a 30-minute appointment. We ended up…

11 Essential Blog Post Ingredients

Imagine this. A person walks into a kitchen deciding to bake a cake. He starts choosing ingredients from the pantry he thinks make up a cake. He then proceeds to mix it all without measuring. He puts it in the oven, and an hour later something resembling a cake is ready. Would you dare taste…