4 Reasons to Routinely Test your E-Mail Effectiveness

For far too long have businesses focused on building an email list. And many have successfully created large lists. But, the open rates of emails sent to these lists are dismal often in single digits. Should this be the case? No! Which is why you should be routinely testing your emails and even tweaking it to understand what works and what does not.

There are four primary reasons why you should be doing this.

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