Facebook Tracking Pixel: A Quick Overview

If you want to run targeted ads to “Warm” fans, you need to use Facebook Tracking Pixel.

What does Facebook Tracking Pixel do?

As the name suggests, it keeps track of who’s visiting your website.

This builds up a “warm” list of prospects for your books.

Now, you can run targeted book-selling ads on Facebook.

This way, you’re not shooting in the dark and people you advertise to, will more readily buy your books.

Thus increasing your sales to spending (read investing in marketing) ratio.

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