In the age of digital, why spend money on billboards?

I recently came across a post on LinkedIn about Gas Buddy billboard by Dave Morse. While I agree with Dave’s comments, I had an entirely different question – In the age of digital, why spend money on billboards? My major issues with this are high costs and non-trackable ROI. High Cost, Low ROI. Are Billboards…

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5 Ideas to Help you Strengthen Customer Relationships

One of the best ways to generate word of mouth is strong customer relationships. No doubt about it. Below are five incredible ways to strengthen your customer relationships. Competency breeds loyalty. Finish every project on time, within budget, coupled with exceptional customer service. Show appreciation. If you’re in product business, randomly hand out free things…

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