In this blog post, I am going to share how you can take advantage of the newest trend in marketing – Video Marketing.
Three points to ponder.
If you want to run targeted ads to “Warm” fans, you need to use Facebook Tracking Pixel.
As the name suggests, it keeps track of who’s visiting your website.
This builds up a “warm” list of prospects for your books.
Now, you can run targeted book-selling ads on Facebook.
This way, you’re not shooting in the dark and people you advertise to, will more readily buy your books.
Thus increasing your sales to spending (read investing in marketing) ratio.