Lead Generation Machines

Wouldn’t that be great, if your prospect identified themselves … every single time?

Think how simplified your sales process would be.

A Lead Generation Machine not only provides you with a steady stream of qualified prospects, but these prospects are eagerly waiting for you to sell to them. This is pure gold.

Lead Generation has evolved over the years. You no longer have to go find customers.

Modern lead generation process allows customers to find you instead.

Basics of a Lead Generation Machine

Websum’s Lead Generation Machines are made up of following parts:

  • Content Creation
  • Amplification
  • Data Collection
  • Relationship Building
  • Sales Outreach

Each part is custom built for your business keeping your specific needs in mind.

Call us at (978) 764-2279 or email us at mgudka@websum.com for more information and details.

Here’s more details on how these parts come together to form a beautiful machine that brings qualified leads to your business.

Content Creation

The first part is Content Creation. Various forms of content are built for your business and your customers and are distributed throughout the web. These content types include but are not limited to:

  • Blog posts
  • White papers & Reports
  • Videos
  • Podcasts
  • Info-graphics
  • E-Books
  • Custom offers


The second part of the Lead Generation Machine is Amplification. Creating a boat load of content is no good, if no one knows about it. It needs to be amplified through a loudspeaker so the world knows it exists and comes towards it.

The following are content amplifiers that will be built into your machine:

  • Social media networks
  • Email marketing
  • Search engine optimization
  • Sharing mechanism enabled on your website

Data Collection

You now have the parts in place to generate leads. As these leads are generated, you need to capture them.

We setup databases and connect them to your content. These databases capture your customer information.

The information captured can be as little or as comprehensive as your sales process demands.

Relationship Building

Now that you have your customer database, it’s time to get to know them. Build some relationships.

This is achieved through any or a combination of the following:

  • Phone call
  • Emails
  • Social media
  • Direct mail

Sales Outreach

At this stage, your customer should know, like and trust you. When that happens, you will ask for a sale.

So, there you have it.

Building a lead generation machine is quite simple. Be warned though. Simple does not mean easy.

We help businesses build lead generation machines that bring qualified leads to your business.

Call us at (978) 764-2279, email mgudka@websum.com or simply fill the form below. We will show you what your lead generation machine will look like.