At Websum, we build Lead Generation Machines.
Websum is a Boston-based Inbound Marketing Agency focused on lead generation.
We excel at one thing - Building Lead Generation Machines.
Our lead generation machines are built using a combination of the following marketing disciplines:
Content Management | Conversion based Copywriting
Customer Service Overhaul | Email Marketing
Search Engine Optimization | Social Media Management
Web Design and Maintenance
A Lead Generation Machine not only provides you with a steady stream of qualified prospects, but these prospects are eagerly waiting for you to sell to them. This is pure gold.
Websum’s Lead Generation Machines are made up of following parts:
- Content Creation
- Data Collection
- Relationship Building
- Sales Outreach
Click here to learn more about Websum's Lead Generation Machines.
You have a business. It’s a for-profit business. You’re not a charity. To keep your business running, you need customers who are willing to open their wallet and pay you for your products or services. Say a prospect walked into your doors. Unless the five following needs are satisfied, he…
Undertaking a website redesign is a massive project. You want to get it right. Here are six very important questions to plan your website redesign: What is the purpose of your new website? How will people find your website? What will the visitors do once they arrive on your website?…
We all know that in order to sell we need to focus on the benefits, not features. But, it doesn’t always come naturally. So what do you do then? There are two words that can help you turn your features into benefits when explaining your product or service to a…
Imagine this. A person walks into a kitchen deciding to bake a cake. He starts choosing ingredients from the pantry he thinks make up a cake. He then proceeds to mix it all without measuring. He puts it in the oven, and an hour later something resembling a cake is…
For far too long have businesses focused on building an email list. And many have successfully created large lists. But, the open rates of emails sent to these lists are dismal often in single digits. Should this be the case? No! Which is why you should routinely test your…