In this blog post, I am going to share how you can take advantage of the newest trend in marketing – Video Marketing.
Three points to ponder.
- Authors who are too afraid of Video will be left behind. Video is the future of marketing. And those who take advantage of it will see their volume of book sales rise. It’s as simple as that. You should be embracing video rather than run away from it. If you haven’t noticed, almost every social media platform is prioritizing videos over text and graphical posts. You don’t need to look far. Simply open your Facebook app and look at what kind of posts you see most of – Videos! If your post is not a video, Facebook is not showing it very much to your fans.
- Practice. Practice. I know video can be tough. It’s never easy to be in front of camera. Which is precisely the reason why we all should do more of it. It’s the only way we’ll get better at it. You first 5, 10, 20 videos will be horrible. Use it as a learning experience. Don’t post them online if you don’t want to. But practice! If you want to sell more books, you need to be doing Video marketing. For that, you need to be practicing.
- Don’t worry about what others think – As humans we are wired to care about what other people think of us. It’s difficult not to. But, that’s exactly what separates the winners from the losers. Simply do your best. Don’t worry about what others are thinking. If you notice, they are probably not doing the videos. It requires courage to do video marketing. You can do it.