Jobs of Marketing

  Whenever you perform a marketing related activity, you do it with a purpose. It’s important that we be clear on our purpose. What is it that we’re trying to accomplish with this? In our experience, there are only three jobs of marketing. Introducing customers to your business or your product. Creating desire within your customer’s heart and mind. Capturing real estate in your customer’s mind. Everything you do falls under one of these job roles. Writing a blog post? Continue Reading …

Two questions that will improve your marketing

  There are two questions we should ask before we do anything in business and in life. What will this get me? Does it align with my goals? If the two answers are not in alignment, don’t do it. Marketing is no different. I strongly believe in the phrase, when you do things with intent, you get intended results. Before you execute your next marketing tactic or strategy, ask yourself those two questions. If your answers don’t match, do something Continue Reading …

Is your website 508 Compliant, AKA accessible to people with disabilities?

Every parking lot in United States features the sign above. It proudly denotes, “Accessible for people with disabilities.” In 1998, Congress amended the Rehabilitation Act of 1973 to require Federal agencies to make their electronic and information technology (EIT) accessible to people with disabilities. The rule jointly updated and reorganized the Section 508 Standards and Section 255 Guidelines in response to market trends and innovations in technology. Just as people with disabilities go to different places of businesses in real Continue Reading …

5 needs of every customer!

You have a business. It’s a for-profit business. You’re not a charity. To keep your business running, you need customers who are willing to open their wallet and pay you for your products or services. Say a prospect walked into your doors. Unless the five following needs are satisfied, he or she won’t open up their wallets and offer you their money. It’s imperative that you understand these five customer needs and do everything in your power to satisfy them. Continue Reading …

6 questions to plan your website redesign

Undertaking a website redesign is a massive project. You want to get it right. Here are six very important questions to plan your website redesign: What is the purpose of your new website? How will people find your website? What will the visitors do once they arrive on your website? What are you going to do to make visitors spend longer amount of time on your site? How are you going to get people to come back to your website? Continue Reading …

Two Words that turn Features into Benefits

We all know that in order to sell we need to focus on the benefits, not features. But, it doesn’t always come naturally. So what do you do then? There are two words that can help you turn your features into benefits when explaining your product or service to a prospective customers. The two words? “Which Means”. Say you’re in a middle of sales presentation. The prospect asks, how does your product or service differentiate from your competitor’s? If you Continue Reading …

11 Essential Blog Post Ingredients

Imagine this. A person walks into a kitchen deciding to bake a cake. He starts choosing ingredients from the pantry he thinks make up a cake. He then proceeds to mix it all without measuring. He puts it in the oven, and an hour later something resembling a cake is ready. Would you dare taste this cake? A blog post is like that cake. In order to make it sticky and readable, you need to use the right set of Continue Reading …

4 Reasons to Routinely Test your E-Mail Effectiveness

  For far too long have businesses focused on building an email list. And many have successfully created large lists. But, the open rates of emails sent to these lists are dismal often in single digits. Should this be the case? No! Which is why you should routinely test your emails and even tweaking it to understand what works and what does not. There are four primary reasons why you should test your emails. Better deliverability Higher conversion and more Continue Reading …