In the age of digital, why spend money on billboards?

I recently came across a post on LinkedIn about Gas Buddy billboard by Dave Morse. While I agree with Dave’s comments, I had an entirely different question – In the age of digital, why spend money on billboards? My major issues with this are high costs and non-trackable ROI. High Cost, Low ROI. Are Billboards…

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5 Ideas to Help you Strengthen Customer Relationships

One of the best ways to generate word of mouth is strong customer relationships. No doubt about it. Below are five incredible ways to strengthen your customer relationships. Competency breeds loyalty. Finish every project on time, within budget, coupled with exceptional customer service. Show appreciation. If you’re in product business, randomly hand out free things…

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Is your website 508 Compliant, AKA accessible to people with disabilities?

Every parking lot in United States features the sign above. It proudly denotes, “Accessible for people with disabilities.” In 1998, Congress amended the Rehabilitation Act of 1973 to require Federal agencies to make their electronic and information technology (EIT) accessible to people with disabilities. The rule jointly updated and reorganized the Section 508 Standards and…

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