Jobs of Marketing

  Whenever you perform a marketing related activity, you do it with a purpose. It’s important that we be clear on our purpose. What is it that we’re trying to accomplish with this? In our experience, there are only three jobs of marketing. Introducing customers to your business or your…

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5 needs of every customer!

You have a business. It’s a for-profit business. You’re not a charity. To keep your business running, you need customers who are willing to open their wallet and pay you for your products or services. Say a prospect walked into your doors. Unless the five following needs are satisfied, he…

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6 questions to plan your website redesign

Undertaking a website redesign is a massive project. You want to get it right. Here are six very important questions to plan your website redesign: What is the purpose of your new website? How will people find your website? What will the visitors do once they arrive on your website?…

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