Jobs of Marketing

  Whenever you perform a marketing related activity, you do it with a purpose. It’s important that we be clear on our purpose. What is it that we’re trying to accomplish with this? In our experience, there are only three jobs of marketing. Introducing customers to your business or your…

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5 needs of every customer!

You have a business. It’s a for-profit business. You’re not a charity. To keep your business running, you need customers who are willing to open their wallet and pay you for your products or services. Say a prospect walked into your doors. Unless the five following needs are satisfied, he…

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