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We Find, Build, and Manage Unfair Advantages!

So It Becomes Easier For Customers To Find, Trust, Choose, and Recommend Your Business.

Get Websum’s “The Unfair Advantage Letter”

What is an Unfair Advantage?

An unfair advantage is something that makes your business meaningfully easier to find, easier to trust, easier to choose, easier to recommend — and is difficult for competitors to copy.

Five (5) Stacks of Unfair Advantages!

At Websum, we discovered five (5) stacks of unfair advantages, a business can build.

  • Business’s Reputation
  • Proprietary assets, tools, resources, and technologies
  • Battle-tested Systems and Processes
  • A Customer Acquisition Machine
  • Network and Relationship

Each of these is a bucket of unfair advantages for you to build multiple unfair advantages within each bucket. Those advantages together become stacks of unfair advantages that would make it easier for customers to find, trust, choose, and recommend your business.

Get your copy of The Unfair Advantage Letter

Websum’s Unfair Advantage Process

There are 7 steps to the unfair advantage process.

  1. Understand – We understand your business, customers, competitors and goals.
  2. Map – We map the customer journey and identify the important touch points.
  3. Identify – We look for friction, missed opportunities and places where customers make decisions.
  4. Build – We develop specific improvements designed to create an advantage.
  5. Execute – We put the improvements into practice.
  6. Assess – We measure what happened.
  7. Refine – We keep what works, improve what doesn’t, and find the next advantage.

In most cases, the unfair advantage will be a combination of one or more of these – a system, business processes, proprietary assets, and technologies.

Read our Notes. They’re Good.