Everything we do within our businesses is a story. The collection of these smaller stories form the larger story of our business.
Question is … What do we want that larger story to be?
As a business owner, if we are able to answer than question, then we need to make sure our small stories, the things we do within our business is intentional and supports the larger story.
If we want to become the First Choice Business our customers can call upon, we cannot ignore customer calls for 24 hours. We must call them as soon as we can. We must listen to them, and go above and beyond what they expect.
Businesses that incorporate “delightful surprises” on a regular basis become great business stories.
Let’s strive to consciously build “delightful surprises” into our daily customer interactions, and watch our businesses flourish.