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Email Marketing Management

Turn More Visitors into Customers. Turn More Customers into Repeat Buyers.

Most small businesses know email marketing is important … but almost none have the time to write newsletters, build automations, segment lists, design templates, or track results.

And that’s a problem—because email is still the #1 way for small businesses to:

  • Generate repeat business
  • Stay top-of-mind
  • Drive consistent sales
  • Build long-term customer relationships

That’s why Websum manages it all for you.

We create your emails, design them, send them, track performance, and continuously improve results—so your customers hear from you regularly, without you needing to do anything.

What We Do for You

1. Email Strategy & Planning

We build a simple, clear email marketing plan that matches your business goals—whether that’s more appointments, more sales, more reviews, or more engagement.

Includes:

  • Monthly email content plan
  • Offers & promotions strategy
  • Behavior-based email ideas
  • Automation opportunities
  • List-building strategy

2. Professional Email Content & Design

Every email is written, designed, and formatted to look professional and match your branding.

We create:

  • Newsletters
  • Promotions & special offers
  • Seasonal messages
  • New product/service announcements
  • Event emails
  • Story-based relationship emails
  • Customer education emails

Your emails will look clean, modern, and built for engagement.

3. List Growth & Segmentation

The right message should go to the right person. We help you grow your list and keep it healthy.

We handle:

  • List building
  • Lead magnet setup
  • Sign-up forms
  • Segments (new customers, past customers, warm leads, etc.)
  • List cleaning
  • Tagging & organizing contacts

This ensures higher open rates, better deliverability, and more results.

4. Automated Email Sequences

Automation saves you time and generates revenue automatically.

We build:

  • Welcome sequences
  • Abandoned cart reminders
  • Review request sequences
  • Win-back emails
  • Re-engagement campaigns
  • New subscriber nurturing

Once set up, these work for you 24/7 without you lifting a finger.

5. Complete Done-for-You Sending & Scheduling

You never have to log into your email marketing platform again.

We send every email for you, at the best time for your audience.

We handle:

  • Scheduling
  • Formatting
  • Deliverability
  • Mobile optimization
  • Testing before sending

You approve the content—we do the rest.

6. Monthly Reporting & Improvements

Each month, you get a simple report showing what matters most:

  • Open rates
  • Click-through rates
  • Replies & actions
  • Best-performing emails
  • List growth numbers
  • Revenue impact (if applicable)

But we don’t just report—we refine, improve, and optimize every month.

Why Email Marketing Matters for Small Businesses

Because email reaches customers more reliably than social media.

Social media posts get buried. Ads get expensive. Algorithms change.

But email goes straight to your customer’s inbox.

Email marketing helps you:
✔ Strengthen loyalty
✔ Increase repeat business
✔ Drive predictable monthly revenue
✔ Announce promotions directly
✔ Educate customers
✔ Build trust at scale

Email is one of the highest-ROI marketing channels—especially for small businesses.

Why Choose Websum for Email Marketing?

Because we make email simple and results-driven.

No more:
✘ Blank screens
✘ Stressful last-minute newsletters
✘ Struggling with templates
✘ Low engagement
✘ Inconsistent communication
✘ Wasted time

We do everything for you—planning, writing, designing, sending, and tracking.

Our role is simple: We help your business stay connected, memorable, and chosen first.

Who This Service Is Perfect For

  • Local service businesses
  • Professional services
  • Consultants
  • Retail shops
  • Restaurants
  • Fitness & wellness
  • Beauty & personal care
  • Any small business that wants better customer communication

If your customers need reminders, updates, or encouragement to buy again—email marketing is essential.

What You Get (Summary)

  • Monthly email calendar
  • Professionally written & designed emails
  • Automated sequences
  • List segmentation & growth
  • Scheduling & sending
  • Monthly reporting
  • Strategy & optimization
  • No long-term contracts

Ready to Stay Connected to Your Customers?

Email marketing is one of the easiest ways to grow your business—when someone else does all the work for you.

Let Websum handle it.

Book a Strategy Call.