Know What’s Working. Fix What Isn’t. Grow Faster.
Most small businesses guess what’s happening on their website.
They don’t know which marketing efforts are working, which pages drive leads, where visitors come from, or why some months bring more customers than others.
Google Analytics removes the guesswork—but only when it’s set up correctly and monitored regularly.
Websum handles all of it for you.
We set it up, track it, interpret the data, and tell you exactly what to do to improve your results.
You get simple, clear, actionable insights—not confusing dashboards.
What We Do for You
1. Complete Google Analytics Setup (GA4)
If analytics isn’t set up correctly, the data becomes useless.
We ensure everything is configured properly from day one.
Includes:
- GA4 installation
- Google Tag Manager setup (if needed)
- Proper event tracking
- Conversion tracking
- Custom dashboards
- Linking to Google Ads, Search Console & more
- Filters, audiences & data streams
- Data accuracy testing
You get a clean, reliable analytics setup you can trust.
2. Conversion Tracking & Event Setup
We track what actually matters for small businesses:
Examples:
- Form submissions
- Phone number clicks
- Appointment bookings
- Contact page visits
- Checkout completions
- Add-to-cart actions
- Newsletter signups
- Video views
- Scroll depth & engagement
You’ll finally know what leads, calls, and customers come from your website.
3. Ongoing Monitoring & Management
We check your analytics each month to make sure everything is working—and improving.
We monitor:
- Traffic changes
- High-performing pages
- Drop-offs or sudden declines
- Conversion rates
- Device performance
- Traffic sources (Google, social, direct, etc.)
- Audience behavior
If something dips, we know immediately and fix it.
4. Website Insights & Recommendations
Data is only useful if you know what to do with it.
Every month, you get a clear explanation of:
- What’s working
- What’s not working
- Why it’s happening
- What changes will improve results
This is where most agencies fail—Websum does the thinking and gives the next steps.
5. Monthly Reporting (Simple, Actionable, Non-Technical)
Your monthly report is written in plain English—not jargon.
You’ll see:
- Total visitors
- New vs. returning visitors
- Most visited pages
- Traffic sources
- Conversion rate
- Leads generated
- Calls / form submissions
- Month-to-month trends
- Recommended actions
You’ll understand your data within 60 seconds.
Why Google Analytics Matters for Small Businesses
Because every marketing decision should be based on facts, not guessing.
With proper analytics, you can:
✔ See which marketing channels bring customers
✔ Track the ROI of your marketing
✔ Improve your website based on real behavior
✔ Fix pages that lose visitors
✔ Make smarter decisions
✔ Grow faster with less waste
The best businesses don’t just market—they measure.
And what gets measured… improves.
Why Choose Websum for Analytics?
Because we explain things clearly and make decisions easy.
You won’t get confusing dashboards or complicated reports.
You won’t need a “data person.”
You won’t spend hours trying to understand charts.
Websum gives you:
- Clean setup
- Accurate tracking
- Monthly insights
- Actionable recommendations
- Full peace of mind
We turn your website data into growth.
Who This Service Is Perfect For
- Local service businesses
- Trades & home services
- Professional services
- Retail & eCommerce
- Restaurants & cafes
- Fitness & wellness
- Consultants
- Any small business that wants clarity on what’s working
If your business has a website, you need analytics.
If you want to grow, you need the right setup and insights.
What You Get (Summary)
- GA4 setup & integration
- Conversion tracking
- Event tracking
- Custom dashboards
- Monthly monitoring
- Monthly reports
- Growth recommendations
- Zero guesswork
- Zero overwhelm
Ready to Know What’s Actually Working?
Stop guessing. Start making decisions with confidence.
Let Websum handle everything.