How far are you willing to go to make your customer happy? It’s a question every business owner, every employee ought to be pondering, especially if you dream of becoming a First Choice Business for your customer. The obvious wrong answer to this question would be “Not Far”.
Imagine owning a large department store, a customer walks in, and loses her diamond ring inside your store. What will you do?
The video below shows what Nordstrom did when one of it’s customer actually lost her diamond ring.