Our Story
Our story is not about us.
Our story is about you, the small business we work with. You are the hero of our story, and our job at Websum is to make you the hero in your customer’s stories.
After working as an IT Director for a US DoD (Department of Defense) contractor for over twenty years, our CEO Mayur Gudka founded Websum. Yes, he brings a wealth of experience along with him, but more importantly he brings a deep desire and relentless drive to serve you, our customers, so you are positioned as heroes and heroines and your businesses become the greatest stories in your customer’s lives.
Stories are the threads that connect the various phases and moments of our lives. At the end of the day, life is nothing but a collection of stories. So while we are at it, let’s make yours the best possible story we can make.
The Inception Story
One day while eating ice cream with his children, Mayur had a realization. Some businesses are deeply entrenched in our minds, while other businesses selling the exact same products and services are not given a second thought.
Think of it this way. There are probably at least 5 plumbers or dentists or accountants or landscapers in your town or city. Yet, if I were to ask you for a recommendation, there is one who jumps into your mind right away? Why is that? Why not the other four?
The First Choice Business Game explains this more vividly.
Why is it that a handful of businesses have occupied real estate in our minds, and they’re the first business we recall when we think of a certain product or service.
Is this mind-occupation only reserved for big businesses? Can a small, local business occupy real estate in their customer’s minds? If so, how can that be done? How can we change the story of a small business in their customer’s minds?
These thoughts led to the birth of a new company, Websum, with a single objective in mind, helping companies become a First Choice Business in their local markets.
At Websum, we blend our deep expertise in technology, creativity and process improvement to position you, the small business, as your customer’s favorite business, their First Choice Business.
By the way, did you know our Founder & CEO Mayur Gudka is a published poet? His first collection of poems Poetry You Can Understand was published in March 2024.
How does our process work?
We have a process that is designed to change your story and help you become a First Choice Business. Here are the steps outlined for you.
- Examining your customer journey
- Identifying your customer touch points
- Evaluating current interactions & results at each touch point
- Implementing strategies, tactics and process improvements where required.
- Continually refine activities till desired results are achieved.
- Implement customer relationship processes to ensure your First Choice advantage is maintained.
The main areas of operations this process will affect in your business are marketing and customer service. The idea is to implement processes and activities in such a way that the customer falls in love with you and your business, and deeply desires to work with you.
At Websum, we believe this process will do that – Change your story, and position you as the favorite, First Choice Business in your customer’s minds.
Advantages of a First Choice Business
Becoming a First Choice Business comes with many advantages. As a First Choice Business, customers will almost always prefer to work with you instead of your competitors. Here are some advantages:
- Customer loyalty
- Pricing power
- Customer advocacy
- Lower advertising and marketing cost
- Higher net profit margins
- Greater market share
Quality Before Scale
In the world filled with Silicon Valley-esque advice of “Move fast and break things”, we do the opposite.
At Websum, we focus on quality before scale. We’re not trying to be a unicorn. We don’t have to move at breakneck speed and incur millions of dollars of losses each year in hopes of getting acquired sometime down the line. Our focus is to own a piece of our customer’s minds and generate profit from day one.
We work with business owners who also subscribe to a similar mindset and business philosophy.
We are driven by values
Quality, Care and Predictability are the three values that dictate all our actions at Websum. When our customers can predict that they will receive quality care and service at every interaction, we automatically earn a piece of real estate in their minds.
These values allow us to become a First Choice Business for our customers.
One of our core principle is “Commitment to Consistency Develops Emotional Stability”.
Super Efficient
We continually strive to find and build efficiency in our processes. This results in increased productivity.
Deeply Committed
It’s the only way to be when your dominant focus is to own a piece of your customer’s mind.
Highly Skilled
Abilities and Management are the two cornerstones of Getting Things Done.